Jeff Bezos, Chairman and Chief Executive Officer of Amazon.com, has said of branding, “a brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Branding isn’t just for businesses trying to sell products to their consumers, branding is an important piece of the overall identity of any organization engaging with a target audience.
In government, branding can lend a sense of identity to the town, increase transparency with messaging, and create a reputation of the work being done in the name of the residents and constituents.
When it comes to best practices around brand placement and usage, one of the most important things is to be consistent. Make sure that your logo is placed on any and all external facing documents, this is includes everything from email communication to meeting agenda and minutes.
Your brand is also reflected in the tone of your communication. Determine the voice that you want associated with your city hall and make sure to consider the channels that you are using to communicate. For example, if you have an online social presence with the community, you might want to use a lighter voice. This can create great rapport with your constituents and lend a human touch to an otherwise removed government institution. For more formal communications, like posting an agenda or releasing formal communications, revert to the more formal tone that has been set for the city government.
Finally, you should make sure that you are leveraging all available outlets to disseminate your brand and mission. Your logo should be present on all webpages in order to establish trust.
Make sure to check out how AgendaPal can help extend your brand to the public with custom branded agenda templates. Request a free demo to learn more.